Campaign planning
Define the offer, audience, platform and objective. Agree what a useful outcome looks like.
02.3PAID MEDIA / META / GOOGLE ADS
Give every campaign
a clear job to do.
Connect the offer, audience, creative and destination before spending on reach. We manage campaigns against agreed goals, with measurement and budget responsibilities made clear.
Discuss this service Explore the scope
WHEN THIS IS A USEFUL CONVERSATION
01
Campaigns are running without a clear connection to qualified inquiries or sales.
02
Your ads and landing pages tell different stories.
03
You need someone to manage the work and explain what the results mean.
SCOPEWHAT WE CAN TAKE ON
A concrete scope.
A working relationship.
Choose the work you need. Responsibilities, capacity and delivery details are agreed in your proposal.
Account & creative setup
Scope account access, campaign structure, audience or keyword work and creative requirements.
Ongoing management
Review delivery and performance, make agreed adjustments and keep the work aligned with the goal.
Reporting with context
Connect platform measures to the customer journey and identify where sales feedback or better tracking is needed.
FLOWHOW THE WORK CONNECTS
From first input
to a useful next step.
01
Clarify the outcome
Define the offer, target customer, conversion action and practical constraints.
02
Prepare the destination
Check the message, landing experience and measurement requirements before launch.
03
Launch & learn
Run the agreed campaigns and review delivery against the available evidence.
04
Improve with feedback
Use campaign performance and lead or sales quality feedback to guide the next changes.
OWNERSHIPCLEAR ON BOTH SIDES
Your priorities.
Shared clarity.
A managed engagement works better when decision rights, inputs and delivery responsibilities are visible.
- Offer, budget approvals and sales feedback
- Account ownership and appropriate access
- Confirmation of lead quality and business outcomes
- Agreed campaign setup and day-to-day management
- Creative coordination and performance reviews
- Reporting and recommendations within the scope
BEFORE WE START
Put expectations
into the scope.
- Media spend and management fees separately
- Conversion definitions and tracking access
- Creative responsibilities and approval process
- Reporting cadence and lead-quality feedback
THE PRACTICAL QUESTIONS
Know what
you’re choosing.
01Do you guarantee a return or number of leads?
No. Results depend on the offer, competition, budget and customer journey. We agree meaningful objectives and review evidence without inventing a guaranteed outcome.
02Is advertising spend included in the service fee?
Media spend and campaign management are discussed separately. Account ownership, payment responsibilities and budget approval are agreed before launch.
03Can you improve the landing page too?
Yes. Web design and content can be scoped alongside campaign management when the destination needs work. They are made explicit in the proposal.
NEXTYOUR BUSINESS. OUR NEXT CONVERSATION.
Bring us the requirement.
Let’s define the right setup.
Tell us what needs to run better. We’ll discuss the people, expertise and management to make it happen.
Talk through your needs A conversation first. A tailored proposal next.