A channel plan
Define the audience, purpose and content priorities for each channel included in the engagement.
02.2SOCIAL MEDIA / CONTENT / CONSISTENCY
A recognisable voice.
A consistent presence.
Turn what your business knows and does into a deliberate social presence. We manage the agreed content work, with clear ownership of ideas, approvals and publishing.
Discuss this service Explore the scope
WHEN THIS IS A USEFUL CONVERSATION
01
Posting depends on whoever happens to have time that week.
02
Your social content does not reflect the quality of your actual service.
03
You need a clear plan, a consistent voice and someone to carry it through.
SCOPEWHAT WE CAN TAKE ON
A concrete scope.
A working relationship.
Choose the work you need. Responsibilities, capacity and delivery details are agreed in your proposal.
Content development
Copy and visuals built around your offer, expertise and approved brand direction.
An approval routine
A clear calendar and review process so the right person sees content before it is published.
Publishing & reviews
Manage the agreed publishing schedule and review performance to inform the next round of content.
FLOWHOW THE WORK CONNECTS
From first input
to a useful next step.
01
Set the priorities
Agree what the audience should learn, recognise or do, and where the business has useful things to say.
02
Build the content
Translate those priorities into a content plan, copy and visual assets.
03
Approve & publish
Run the agreed approval process and publish within the defined channel scope.
04
Review & refine
Look at relevant response and performance signals, then improve the next content cycle.
OWNERSHIPCLEAR ON BOTH SIDES
Your priorities.
Shared clarity.
A managed engagement works better when decision rights, inputs and delivery responsibilities are visible.
- Business updates, expertise and available source material
- Brand boundaries and an approval contact
- Account access and escalation rules
- The agreed content calendar, copy and visuals
- Publishing coordination and delivery management
- Performance reviews and content recommendations
BEFORE WE START
Put expectations
into the scope.
- Included channels and content formats
- Content volume and publishing cadence
- Approval times and responsibilities
- Relevant engagement, traffic or inquiry measures
THE PRACTICAL QUESTIONS
Know what
you’re choosing.
01Do you handle comments and direct messages?
Community management and customer responses can be discussed as a defined scope. Content publishing alone does not imply that every inbox is being monitored.
02Can you use content we already have?
Yes. We review your existing assets and business knowledge, then define what can be reused and what needs to be created.
03Are paid campaigns included?
Paid media management is a separate service that can be combined with social content. Campaign management, creative scope and media spend are agreed explicitly.
NEXTYOUR BUSINESS. OUR NEXT CONVERSATION.
Bring us the requirement.
Let’s define the right setup.
Tell us what needs to run better. We’ll discuss the people, expertise and management to make it happen.
Talk through your needs A conversation first. A tailored proposal next.